If you’re a typical bookkeeper or accountant trying to build your practice using the traditional methods of networking and referrals, you’re probably struggling day after day and not getting the results you need, while your competition has probably already positioned themselves in your community as the small business “expert.” You see their name in every seminar announcement from the local community college, or in the newspaper as a speaker at almost every Rotary or Kiwanis club meeting. And you wonder how they did it. How did they position themselves as the “expert?”

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