All right, so you have a blog, now it’s time to get serious. There are ways to grab traffic (readers) and there are ways to lose them. Once you have someone’s attention you want to keep it, right? Of course you do. So abide by the Golden Rules of Blogging and don’t (inadvertently) show readers the door before you’ve had a chance to engage them and, of course, sell your book. Also, the idea of having a blog is gaining traffic, yes? These Golden Rules will cover that too, and t…

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